Email Marketing

Email Marketing

Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour…See what we mean?

But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:

  • Trustworthy
  • Relevant
  • Conversational
  • Be coordinated across channels
  • Strategic

Despite the rise of social media and unsolicited spam (which is never a good marketing strategy by the way), email remains the most effective way to nurture leads and turn them into customers.

Although there are many reasons you should make email marketing one of your top priorities, here are the 3 main ones…

1. Email is the #1 communication channel. Did you know that at least 91% of consumers check their email on a daily basis? That can’t be said of any other communication channel.

2. You own your list. On any social media platform, your account (with all your fans) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.

 

3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.

Email is simply the best way to make sales online.

he first and most important thing you need is the permission to email your prospects and customers.

While buying email lists may sound like a great shortcut, we never recommend it.

We also do not recommend adding emails from people’s business cards that you collected at conferences. Unless you have express permission to send them your newsletter, your emails are technically spam. And it doesn’t serve your business anyway.

People who don’t opt in specifically for your email list are not the people who will buy from you. Sending them anything at all would be a complete waste of your time and money.

What you need in order to get started the right way is: 1) an optin form and 2) an email marketing service.

OptinMonster helps you create smarter optin forms and A/B test them without hiring a developer. You can quickly and easily create create dynamic, targeted, and personalized optin forms that can be embedded on your site anywhere you want.

MailChimp is a popular email marketing software. It is great for people who are just starting out, as it is easy to set up and it provides an intuitive user interface. You can also add new subscribers to specific segments using MailChimp Groups + OptinMonster.

MailChimp has a free plan for up to 2,000 subscribers. However, if you want to use autoresponders or any other powerful feature, then you will have to switch to a paid plan. Paid plans start as low as $10/month and can go up to $35 for 2,500 subscribers. The bigger your list size, the more you’re going to pay.